Northern Cafe Racers
A logo is a crucial element when it comes to creating an identity for any company. Distinctive shapes and meaningful images are two magic ingredients involved in logo making. When it comes to designing a logo, a designer has to go through multiple stages before creating the final logo. One of our customers wanted to reinvent their logo. They wanted more visual elements that could represent the mascot of their company. Their company – Northern Cafe Racers– depicts a motorcycle; hence, its original mascot is also a motorcycle. The customer wanted their mascot to be incorporated into the logo to improve consistency in their branding. Our entire focus was on making a logo with the perfect blend of modern and traditional designs.